What is Your Role in Gentrification?| Guest Blog by Ray Ray Mitrano

Each week on Tuesday and Thursday through October 20th 540Blog will feature guest blog’s from city residents themed around gentrification. Today’s blog comes courtesy of our Class Coordinator Ray Ray Mitrano. Check out Ray Ray’s blog below and be sure to register to attend 540WMain’s

‘Fall 2018 Gentrification Conference // Who Are the Gentrified?

Saturday October 20th // 10am-4pm

Thomas P. Ryan Community Center

What is your role in gentrification?  by Ray Ray Mitrano

Mine is “artist”, “hipster”, “white cis-male, post-suburban, cusp-millenial; whose Italian American family grew up in the city, flighted in the late 80’s for ‘better schools’, and now, after living in other parts of the country for an adult-decade, back in Rochester, renting just a couple blocks away from where I was born.”

Having gone to college and lived in Brooklyn for six years, the Hudson Valley upstate briefly, and — for another few years — in the start-up booming, festival flowing, hip-cool-and-mega-investor frenzied East Austin, Texas; I’ve taken part in gentrifying many neighborhoods where artists have gravitated for low-rent, culturally potent, corporately-unseen space.

Or were they really such hidden neighborhoods? “Best-kept-secrets”? “No one knows we’re here except all the historically red-lined families of color who are deeply familiar with the type of perpetual American “flip-flop” of segregated livelihood that’s about to be initiated.” ?

No! Artists’ density is one of the many signals developers, investors, and house-flippers use to identify which areas of a destabilized city to direct their overwhelmingly profit driven strategies.

Are you in an “old warehouse” renting “cheap studio space” and becoming more and more part of a lively, robust, hub of arts and culture?


Who owns it? What else do they own nearby? Most likely you are part of a plan that spans multiple decades; if all goes according to well-proven track records of high financial returns.

You are making their small, drop-in-the-bucket investment, they’ve been sitting on for years; more and more cool ( sellable ) to the white-folks-with-money ( YUPPIES ) who want to live their lifestyle amidst a burgeoning, hip-arts-hub; and all that they can easily afford to indulge.

That’s why they wouldn’t let us sign a long-term lease when we started up our arts-collective? Yes. Artists who make the space a destination for those of greater financial means; almost always have no place in the immediate future of its growth. Displaced; right along with the long-term, majority black-and-brown families that were priced, fined, and culturally alienated out a few sets of years earlier.

How do artists disrupt this trend? Know your neighborhood, who owns it, what the folks who live there actually want to have happen there; and where you fit into it all in the midst of these deeply rooted, systemically racist issues.


Identify the neighborhood association. Go to their meetings. What can you as a creatively empowered individual bring to the table? Educate your peers on the priorities and bring them with you.


This is not as foreign an ability as it may sound. Organizing is raising awareness. Organizing is creating a framework to leverage power. Organizing is intersectionality with other groups, organizations, and advocacy through shared interests. Organizing is accountability to privilege and humility when working with those of traditionally oppressed heritage. It’s what a free-market culture striving for democratic social dynamics needs to collectively participate in decision-making; or be left-out of the financially emphasized discussion.

Coalitions, unions, and movements of well-informed, sustainably engaged artists have the power to disrupt the commonly unrestricted path of profit-maximizing developers and unrestricted American venture-capitalists.

What type of city do you want five years from now?

Development without displacement is possible. Now is the time in Rochester for artists to collectively engage these institutionalized real-estate patterns. There will be no stopping the gentrification locomotive once it builds steam.


Current Rochester gentrification “hot-spots” for artists:

– PLEX, Beechwood, South Wedge, Marketview Heights, and pockets of Downtown

Art spaces to organize:

The Refinery ( Exchange St ) Psychic Garden ( Railroad St ) Fedder (E. Main St) Small World Books (North St) UUU ( State St )

Land Use Groups/Policies to intersect/discourse:

Our Land ROC ( coalition meeting monthly to promote/demand a platform of sustainable city development )
PLEX Neighborhood Association ( Seeking a Community Benefits Agreement w/ DHD Ventures )
City Roots ( Beechwood homeowners forming a Community Land Trust )
Roc City-Wide Tenants Union ( Inclusionary Zoning, Redefining Area Median Income used for “Affordable Housing” standards, Participatory Budgeting )



Ray Ray Mitrano is a social artist living at edge to the recently filled “East Loop”

Gentrification and The Policing of Black Bodies | Guest Blog by Calvin Eaton

‘Fall 2018 Gentrification Conference // Who Are the Gentrified?

Saturday October 20th // 10am-4pm

Thomas P. Ryan Community Center

Gentrification and The Policing of Black Bodies by Calvin Eaton

D’Arreion Toles, of St.Louis just wanted to enter into his luxury apartment for the night. Hilary Brooke Mueller (a white woman) didn’t feel he belonged there and took it upon herself to invade his space, obscure his rights and block his entry to his door.

A back and forth transpired which ended with the police being called and the questioning of a black man’s existence in his own home ensued. Fortunately, this time the story doesn’t end in tragedy.

What does this now viral story have to do with gentrification?

As luxury lofts and skyscraper buildings line a cityscape more than the physical landscape of a city changes. With the physical, the cultural, socioeconomic, and racial landscape changes as well.

As transplants relocate to a now gentrified city, they typically bring their own ideals, judgements, perspectives and sometimes racism along with their pour over coffees and luxury luggage.

Long time minority residents and even new folks of color are quite literally overcome and pushed out of an area that they once dominated. People, norms, and habits that once were part of the cloth of a neighborhood are now seen as foreign, untrendy, and a nuisance. Residents (typically POC) are policed by the new in their own neighborhood and no longer belong in their own home.

D’Arreion’s story could easily be a story in downtown Rochester. In fact his story is the story now popping up weekly in urban districts all across the US. Black bodies living their lives, doing nothing illegal; policed by the white and the privileged in their own neighborhoods.

The questions remain: Who are the gentrified? Who are the gentrifiers? What are their stories? To whom does this space, this space belong.

Read the entire article via NYT:


Attend the 540WMain Gentrification Conference this Saturday to support development without racism and displacement.


All About the (Fall) 540Gentrification Conference | October 20

540WMain Communiversity presents:

540WMain Gentrification (Fall) Conference

Saturday October 20th // 10am-4pm

Dear Community,

We are pleased to formally announce the fall edition of the 540WMain Gentrification Conference

In March 2018 540WMain Communiversity, City Roots Community Land Trust, 441 Ministries and the Beechwood Neighborhood Coalition held an inaugural sold out conference on gentrification in the City of Rochester. Based on this success and community feedback our planning committee has moved forward with this fall edition of the conference to be held at the Thomas P. Ryan Center in the Beechwood Neighborhood.

Fall Theme

Themed “Who Are the Gentrified” our fall conference will continue the discussion around the history of gentrification in Rochester neighborhoods. Throughout the day we will highlight the stories of individuals in our community affected by gentrification and bring together leaders, developers, and residents of our community to learn about what is currently being done to counter displacement, find better solutions, and determine a collective path forward.

This engaging and hands on conference will be co-facilitated by two veteran teachers and community leaders, Calvin Eaton Founder and Executive Director of 540WMain Communiversity and Shane Wiegand from the Beechwood Neighborhood Coalition and City Roots Community Land Trust.

Register online today ($6) // Open to all