Announcing the 540WMain Spring 2019 Gentrification Conference | March 30

540WMain Spring 2019 Gentrification Conference

Development Without Displacement: Activism & Action

Saturday March 30th // 10am-4pm

Dear Community,

We are pleased to formally announce the Spring 2010 540WMain Gentrification Conference. The Spring 2019 conference will continue the discussion around the history of gentrification in Rochester neighborhoods. 

Spring 2019 Theme

Themed “Development Without Displacement: Activism & Action the Spring 2019 conference will bring together leaders, developers, and residents of our community to learn about what is currently being done to counter displacement, find better solutions, and determine a collective path forward.

Keynote Speaker

Our morning session will feature P.E. Moskowitz, author of the acclaimed 2017 book “How to Kill a City: Gentrification, Inequality and the Fight for the Neighborhood” and will inform our afternoon program.

Pre-register online today ($10) | Open to all // no one turned away for lack of funds


preregister button

A Wakandan Vision for Rochester | Guest Blog by Marlana Zink

Check out a very special guest blog written by Marlana Zink and be sure to register to attend today’s conference

‘Fall 2018 Gentrification Conference // Who Are the Gentrified?

Saturday October 20th // 10am-4pm

Thomas P. Ryan Community Center

A Wakandan Vision for Rochester by Marlana Zink

At the risk of being corny, many of my recent musings around gentrification have been inspired by the movie Black Panther. The movie asks viewers to reflect on an important question: What would our world look and feel like if the historically marginalized were never, well, marginalized? I’m curious about a vision for our own community:

  • What if crack had never been allowed to infiltrate black neighborhoods?
  • What if our schools were among the best in the nation?
  • What if redlining was never a governmental practice?
  • I can’t help but wonder what our community could be if the issues we face today were considered unfathomable. Sometimes looking at an issue from a totally new frame of reference can help when we feel like we’re constantly putting out fires.

I didn’t realize how important Black Panther’s mainstreaming of afrofuturism was until I came back home from college as a permanent resident in my childhood neighborhood, in Rochester’s so-called “crescent of poverty”. I did what they tell every high schooler to do: go to school, get an education, and come back to work in your community. But when I did, I was struck with a sense of guilt that I hadn’t felt before. I confided in someone who asked me if I had ever heard of internalized oppression. I scoffed, of course I have.

“Then why can’t you see it in yourself?” That’s when I had to ask myself if I was unconsciously attached to poverty as the only future for my community. If I had romanticized it, idealized it. If I genuinely believed it was a part of my identity, and the identity of my community. Sure, the shared experiences around our community and lives are fundamental to identity but, at the same time, I can’t help but think of the words of James Baldwin in his essay, A Letter to My Nephew

This innocent country set you down in a ghetto in which, in fact, it intended that you should perish…The limits to your ambition were thus expected to be settled. You were born into a society which spelled out with brutal clarity and in as many ways as possible that you were a worthless human being. You were not expected to aspire to excellence. You were expected to make peace with mediocrity.”

Black Panther is a game-changer not only because it is a fantastic movie, but also because it imagines a world in which there were never limits placed on Wakandans. As much as I appreciate practicality (how can we think about unrealistic visions of the future when people’s’ livelihoods are at stake?), I still think there’s immense power in creating a vision that actively resists what we’re told our community can aspire to. I’m looking forward to imaging what development without displacement could actually look like. Feel like. Taste like. I hope that the conference can lead to some great thoughts for how we can not only keep Rochester livable for the people who have been here for years, but also pour into what’s already great about it instead of only catering to the desires of those with the money we’d like to attract to fund the city’s revival. As a matter of fact, maybe it’s important that I stop using the word revival. Just because some are now seeing the city with a new set of eyes doesn’t mean it ever went anywhere.

Marlana Zink is a community resident and graduate of Cornell University (17). She currently works as an urban planner in the City Rochester.


We are pleased to announce the community panelists taking part in

Fall 540WMain Gentrification Conference

Saturday’s Conference themed “Who are the Gentrified” is anchored on the real life testomonies of three Rochester community members negatively impaced by gentrification and City devlopment. They will share their stories, how gentrification has impacted them, and provide insight on how they see future development efforts that do not displace our cities most vulnerable. Below is a brief synopsis of each. Register for the Fall conference to see and hear them LIVE.

Liz McGriff // Beechwood City Resident Fights Unlawful Eviction

In 2001, Liz McGriff bought 618 Cedarwood Terrace for $53,000. Her mortgage was sold and resold, as was common during an era when banks were purchasing distressed mortgages as investments, hoping to turn a profit when they foreclosed on the properties and sold them, or collected insurance for them. Liz McGriff, then fell behind on mortgage payments after losing her job in 2008, tried to catch up on payments and renegotiate the terms, but got nowhere. With a new job she had a willingness and ability to pay, but the bank foreclosed on her home. To buy it outright, she needed to pay more than $100,000 in cash.  Then on a summer day in 2017 Liz received an eviction notice. Liz along with many community supporters took a stand against Midfirst Bank’s unlawful eviction and launched a fight against it and a financial system that condones predatory lending practices and unlawfully evicts homeowners that fall on hard times. 

Source: Democrat & Chronicle

Learn more about Liz’s story using the links below and follow our Facebook 


Mohamed Gazali// Solmalian Refugee to Rochester Displacement

From Somalia to Kenya to the refugee camp to the United States Mohamed and his family move to Rochester from Somalia when he was 13 years old where they started their life from zero. The family initially settled in the Plex Neighborhood and eventually found their way to the then known Gateway Park apartments in 1997. This neighborhood and complex became known for housing Rochester’s growing refugee community and over time the residents created a culture and community of their own; supporting and looking out for one another. Within a few short years the developers and their representatives or legalised gangsters” as Mohamed calls them began their campaign and promises of moving the residents to a better neighborhood and a better life in paradise. Then in 2006 the aggressive relocation plans began. Residents were promised free section 8 for life, cash settlements, and other incentives to sign their apartments away one by one. They had little say, were given little reason why relocation was needed, and wondered why they couldn’t have their apartments renovated and then move back into neighborhood they had all called home. 

Learn more about Mohamed’s story on our Facebook 

Jody Francis (not pictured) // Displacement via Eviction

Born and raised in Bronx, NY Jody Francis has lived in many places around the country throughout his adult life. Life and circumstances brought him to Rochester in 2013 Jody eventually found a rental in the Meigs neighborhood where he has resided as a no problem rent paying tenant until he found an eviction notice on his door this past August. Management had sold the building to a 34 year old local developer that wanted all tenants; some who had been in the building for 19 + years gone in 30 days. Says Jody ” when it rains it pours but poor people like us have to advocate for ourselves.” A phone call to Mary Lupien (who he had met during his time on Parsells) led to a meeting with Ryan Acuff, President of the Rochester Tenant Union. 

Learn more about Jody’s story on our Facebook 

‘Fall 2018 Gentrification Conference // Who Are the Gentrified?

Saturday October 20th // 10am-4pm

Thomas P. Ryan Community Center

“We Are All Gentrifiers” | Guest Blog by Calvin Eaton

white men talking on city corner

Each week on Tuesday and Thursday through October 20th 540Blog will feature guest blog’s from city residents themed around gentrification. Today’s blog comes courtesy of our Founder Calvin Eaton (aka theglutenfreechef). Check out Calvin’s blog below and be sure to register to attend 540WMain’s

‘Fall 2018 Gentrification Conference // Who Are the Gentrified?

Saturday October 20th // 10am-4pm

Thomas P. Ryan Community Center

“We Are All Gentrifiers” by Calvin Eaton

The historical, present day, and future of urban gentrification is nothing less than complex. There are many systemic, institutional, and individual factors that facilitate the process of gentrification and usually by the time the identifying markers of what most know become visible ( coffee shops, high end luxury apartments, mixed use housing development) the powers that be have already made planning decisions behind the curtain that will affect a neighborhood for decades.

When taking in all the articles, research, and study material on the growth of cities in the United States it is easy to become cynical. Once you dive into the“facts” it becomes crystal clear that centuries of exploitation, marginalization, commodification, and racism have made cities ripe for the problems and issues that we currently see all across the country. The situation looks even more bleak when we look at the state of the world politically. You can begin to feel that gentrification in itself is a monstrous beast and in its totality; unable to be rectified. But is this the case?

Is Gentrification All Bad?

Several months ago I spoke at a workshop curated by Students for a Democratic Society at the University of Rochester. Titled “We Are All Gentrifiers” the workshop had a goal to put human faces to the development and neighborhoods that we all live in in Rochester. It challenged students, faculty, and community members alike to challenge the concept of what it means to gentrify, improve, revitalize and develop a neighborhood. Throughout the discussion we learned about the backgrounds and stories of staff members that moved into neighborhoods like PLEX, Mount Hope, and the South Wedge. Each of them had a goal of making a living and securing a better life for their families. Like most of us, none of these individuals had a motive other than making a decent living here in Rochester. Even the students assessed their role as gentrifiers. That of Moving into a neighborhood with a purpose albeit temporarily to improve their lives through higher education.

When positioned in this context it became clear that most of us moved from somewhere. And in most neighborhoods in the City, the people that live next door to each one of us more than likely didn’t always live next door to us. Neighborhoods like the cities they make up are living organisms that ebb and flow with human energy and change with the time. Throughout the discussion, I was able to think about my own experience growing up moving into three different neighborhoods and becoming part of the history of each. My family eventually purchased a home in the Marketview Heights neighborhood and for the past decade has made this the Eaton Home. We like most folks that move into a property don’t know much about the neighborhood before we moved there. In fact, we still know very little about our neighbors. I can even look at my infiltration of the Susan B. Neighborhood as gentrification. So what is my point?

We Are All Gentrifiers

As we look at our individual neighborhoods it is important for each of us to think about our existence in the context of the history and ebb and flow of that space. None of us exist in a vacuum or in isolation but as part of a bigger narrative; a larger portrait. Unless you built your home from the ground up there were people that lived in your space before you. Like you they became part of the makeup and growth of that space in the same way you are. Understanding this makes us more aware of our physical presence in our spaces and helps us to see our individual homes and families as part of a collective.

This is why it is so important to say hello to your neighbors. Get to know the family down the street. Start a block party. Get to know your neighbors and more importantly get to know your neighborhood.

  • Who lived their before you?
  • What was it like in the past?
  • How has it changed over time?

Understanding the past, helps us better interact with our present, so we can make our futures together on this planet, in our cities, in our neighborhoods and on our streets collectively better and stronger.

About Calvin Eaton

Calvin Eaton aka theglutenfreechef is a freelance educator, digital content creator, and social entrepreneur. As a professional Mr. Eaton’s areas of expertise include social media and digital content creation, food blogging and recipe development, antiracism, diversity, inclusion, K-12 curriculum writing and teaching, and higher education.

Who Are My Neighorbors Living Downtown? | Guest Blog by Michael Corey

Each week on Tuesday and Thursday through October 20th 540Blog will feature guest blog’s from city residents themed around gentrification. Today’s blog comes courtesy of Michael Corey; a downtown resident. Check out Michael’s blog below and be sure to register to attend 540WMain’s

‘Fall 2018 Gentrification Conference // Who Are the Gentrified?

Saturday October 20th // 10am-4pm

Thomas P. Ryan Community Center


Who Are My Neighbors Living Downtown? by Michael Corey

Since I moved into my apartment in downtown Rochester 4 years ago, a constant question I find myself trying to answer is “who are my neighbors?”. I don’t necessarily mean who just moved in down the hall from me or the floor below, but who are the people quick to lease units in the new high end housing developments? Who are the people who have lived in my neighborhood for years, that I rarely interact with? While this decade has brought a dramatic uptick in development accompanied by a spike in population, the center city remains a fluid place – in my eyes, block to block is much more patchwork than a seamless garment. Just as I question who my neighbors are, it seems important to question who the newest projects , plans and proposals will serve. Does downtown’s future represent a place that will cater to all of Rochester’s residents?

Many of the people who have recently moved downtown cite proximity to workplaces, restaurants, bars and other conveniences as motivators. It is not a unique stance, but I am quick to admit that I enjoy having amenities close to my home – I appreciate finding live music or breakfast a short walk from my door. In acknowledging this, I try my best to realize that the things that appeal and serve me are not always the most needed or necessary. Luxuries taking priority over necessities can be one of the clearest ways to spot gentrification. This is not to say we can’t have and enjoy nice things, but a reminder to question purpose and access.

For people who might have trouble obtaining fresh produce, new restaurants promoting craft food and drink might be an afterthought. Living downtown can be a great central location for people with easy access to transportation, but surprisingly far from larger concentrations of retail and stores for those who rely on public transit. I am certainly guilty of taking comforts and amenities for granted, but being aware can at least be helpful in realizing how new developments and projects can benefit the greatest amount of people.

Being the center of the city, there will always be attractions meant to draw people from the highest income levels. There will likely be hip places meant to draw creatives and millennial’s and there will always be events and jobs that largely cater to suburban populations. These are all acceptable realities, but a concern for downtown would be becoming a place that large populations of the city’s residents only use as a place to pass through.

I often ride my bike around my neighborhood, walk when my destination is close enough, and try to take the bus when the weather is poor. I know I am interacting and passing people who have much more than me as well as people who have much less than me. In both directions, it can be humbling but a good reminder of what makes up a community. In a city that can be divided along sharp race and class lines, downtown provides an interesting contrast. Some of the cities most expensive rentals can be found within a stones throw of very dense pockets of subsidized housing. I think one of the biggest challenges going forward for the center city will be the creation of spaces that can serve this entire range of people. Be it retail, restaurants or parks, there will always be a danger that they become reserved for a small demographic of people. Even if this might be inevitable to a degree, I love living downtown because of how diverse it can be and hope that identity is emphasized as the area develops.

About Michael Corey

Michael Corey is a musician, creative and engineer who lives in Downtown Rochester.

Source: (cover and article photos) Jake Sell Hicks Photography