Dear Community,

We are pleased to formally announce the Spring 2019 540WMain Gentrification Conference. The Spring 2019 conference will continue the discussion around the history of gentrification in Rochester neighborhoods. This year’s Spring conference will take place: 

  • Saturday March 30, 2019 // 10am-4pm
  • MCC Downtown Campus

Frequently Asked Questions (FAQS)

What is the 540WMain Spring 2019 Gentrification Conference?

The 540WMain Spring 2019 Gentrification Conference is a community led conference that has a goal to facilitate positive conversation and action around making Rochester accessible to all persons. The conference has a fee of $10/person but no one will be turned away for lack of funds. Proceeds will support the respective missions and work of 540WMain Communiversity & City Roots Community Land Trus

Development Without Displacement: Activism & Action

The Spring 2019 conference will bring together leaders, developers, and residents of our community to learn about what is currently being done to counter displacement, find better solutions, and determine a collective path forward.

Do I have to Stay the Whole Day?

No. Community members can attend for all or part of the day. The program will officially begin at around 10:30 AM and break for lunch at 12 PM. A more detailed schedule will be released closer to the event day.

Will Food Be Provided?

Healthy snacks, water, refreshments and a light lunch will be provided for the day. Attention will be given to vegan, gluten free, and low calorie alternatives. Those with more severe dietary restrictions are encouraged to bring their own lunch for the day.

How do I Prepare for the Conference?

Our morning session will feature P.E. Moskowitz, author of the acclaimed 2017 book “How to Kill a City: Gentrification, Inequality and the Fight for the Neighborhood” and will inform our afternoon program.

Community members are encouraged to engage with all or part of the recommended texts as well as bring:

  • an open mind
  • notebook/pen
  • business cards
  • *lunch and/snacks & water

Recommended Readings

We recommend that you reading the following resources prior to attending the conference: (COMING SOON)


Monroe Community College, Downtown Campus (321 State Street) location is accessible to all. We will have team ASL interpreters free of charge at the conference for Deaf and hearing impaired community members.

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