“Who Are the Gentrified

What is the 540WMain Gentrification Conference?

Themed “Who Are the Gentrified” the fall 540WMain Gentrification Conference will continue hands on community engaged  discussion and action work around the history of gentrification in Rochester neighborhoods and highlight the stories of several community members directly affected by gentrification and displacement.

Attendees will be tasked with creating individual and collective actions around the central question: How do we support development without displacement in the City of Rochester?

What is Gentrification?

Gentrification(noun) : the buying and renovation of houses and stores in deteriorated urban neighborhoods by upper- or middle-income families or individuals, raising property values but often displacing low-income families and small businesses.

Gentrifier (veb) : to alter (a deteriorated urban neighborhood) through the buying and renovation of houses and stores by upper- or middle-income families or individuals, raising property values but often displacing low-income families and small businesses.

Source: Dictionary.com

What Should I Expect as an Attendee?

Throughout the day we will highlight the stories of individuals in our community affected by gentrification and bring together leaders, developers,  and residents of our community to learn about what is currently being done to counter displacement , find better solutions, and determine a collective path forward.

How Much Does the Conference Cost?

All community members, neighbors, and leaders are invited to attend. Gentrification is a community issue that affects and impacts everyone. The cost to attend this fall’s conference is $6/per person.

Will food/lunch be provided?

Attendees should expect a light complimentary breakfast, refreshments, drinks and *snacks throughout the day. Attendees should bring a packed lunch or be prepared to purchase lunch on site via a local food vendor soon to be announced.

*vegan and gluten free options will be the standard along with healthy fresh snack options

Can I bring my children?

Childcare will be provided complimentary courtesy trained high school volunteers for children ages 6 and up.  Families and those requiring child care assistance should submit a childcare application here

* Please note that all children should bring lunch and snacks drinks for the duration of their parent/guardians times at the conference. 

Who are the facilitators?

This engaging and hands on  conference will be co-facilitated by two veteran teachers and community leaders, Calvin Eaton Founder and Executive Director of  540WMain Learning Academy and Shane Wiegand from the Beechwood Neighborhood Coalition and City Roots Community Land Trust.

How Can I Donate to the Conference?

  • Donations for the gentrification conference can be submitted online // paypal.me/glutenfreecehfblog
  • or via check

City Roots Community Land Trust // attn Gentrification Conference

Mailing address 381 Rosewood Terrance * Rochester, NY 14609 *

How Can My Organization Be A Sponsor

Sponsoring the conference is also a great way to remind and show the community that your organization or company cares about promoting development without displacement. We also need sponsorships to help us cover the costs of childcare, supplies, ASL interpreting, AV equipment, interns, and more.

If organization would like to participate in this year’s event as a sponsor, please submit an online application by HERE // download the application HERE

Sponsorship Levels

  • Level 1-Supporter $100 Company/Organization Name and Logo on promotional flyers and website. You will also be sponsoring three community members.
  • Level 2-Partner $200 Company/Organization Name and Logo on all promotional material, website, and handouts at the event. Three community members will be given free admission in your name and you will be given two tickets to the event. You will also be publicly thanked at the event.
  • Level 3-Community Champion $500+ inclusion of logo on all event materials, website, and social media platforms, full page ad on back of itinerary, and five minutes of program time to promote your organization. Three community members will be given free admission in your name, you will be given four tickets to the event, and a complimentary vendor table for your organization.
  • Organization Vendor $25 This level is for grassroots, corporate, or non-profit organizations that want to have a presence at the conference as a vendor but are unable to commit as a sponsor. Booth includes: 1 6ft table and two chairs.

How can I academically prepare for the conference?

All attendees are strongly encouraged to read the following books/articles to be best prepared for the conference:

  1. How to Kill A City: Gentrification, Inequality, and the Fight for the Neighborhood by Peter Moskowitz
  2. Gentrifier by John Joe Schlichtman, Jason Patch and Marc Lamont Hill
  3. Four Types of Gentrifiers You See In Your Neighborhood by John Joe Schlichtman, Jason Patch and Marc Lamont Hill
  4. How The Unwilling Gentrifier Buys a Homeby John Joe Schlichtman
  5. 20 Ways Not to Be a Gentrifier by Dannette Lambert
  6. Confessions of a reluctant Gentrifier by Eula Biss
  7. How to Stop Gentrification by Colin Kinniburgh
  8. Can Community Land Trusts Slow Gentrification by Myungshik Choi

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