ABOUT

The 540WMain- City Roots Community Landtrust Gentrification Conference is an annual conference designed to unpack and discuss the topic of gentrification in the City of Rochester.  Held in April of each year this conference offers hands on community engaged discussions, panels, and action work around the history of gentrification in Rochester neighborhoods and highlights the stories of community members directly affected by gentrification and displacement. The conference was founded in 2018 by Calvin Eaton Founder/Executive Director of 540WMain, Inc. & Shane Wiegand of Beechwood Neighborhood Coalition

and City Roots Community Landtrust