The 540WMain Gentrification Conference is a set of bi-annual conferences designed to unpack and discuss the topic of gentrification in the City of Rochester. Held in the the spring (March) and fall (October) these conferences offer hands on community engaged discussions, panels, and action work around the history of gentrification in Rochester neighborhoods and highlights the stories of community members directly affected by gentrification and displacement.The conference was founded in 2018 by Calvin Eaton Founder/Executive Director of 540WMain Learning Academy & Shane Wiegand of Beechwood Neighborhood Coalition

and City Roots Community Landtrust